“When I walk around the workroom, I kind of treat them the same as I would treat my designers at my workroom, which is also why I’m sometimes tough,” he says with a laugh. “People do think aspirationally, and real fashion things that are truly unique, I think, are still going to be worth more than fast fashion.Especially now, people are desperate for inspiration and beauty and the more the better,” he says.Įnter the return of Project Runway, which first made a splash in the early 2000s but has now been revamped for a new generation with Brandon Maxwell, Elaine Welteroth, Nina Garcia as judges and alum Siriano as host and mentor. I don’t get it.”īut despite the pandemic, and the reckoning of social injustice brought on by the Black Lives Matter movement last year, Siriano says he’s still “optimistic” about the future of fashion. “That’s another little bit of the problem with fashion still is that people go right back into their normal groove. It’s you’re either doing it or you’re not,” Siriano explains. You can’t support Black businesses for a couple of months and then not. “Some big brands are doing it and I think that that’s helpful, but … I am a big fan of if you’re going to do it, you can’t just do it for one season or one year. And while many brands embraced pandemic fashion and designers like Siriano found a way to still create and help others, the Project Runway executive producer feels that more industry giants should be doing their part. To date, they’ve shipped nearly two million masks to those in need.įrom face masks to loungewear and comfy athleisure, 2020 didn’t have time for glamour. With a passion for creating and helping others, Siriano and his team worked relentlessly to produce cloth masks in his studio. The designer and his atelier began cutting patterns for masks-a crucial item for frontline workers facing the COVID-19 stricken city. I think we’re all finding our daily struggles,” he says.ĭuring the peak of the pandemic in New York City, just weeks after showing at New York Fashion Week, Siriano made headlines, but not for his glamorous red carpet gowns. But I do think any independent company that hasn’t been around for 50–100 years, has to pivot and figure it out. “I think the big brands always will survive in their world because it just is what it is. I think they’re going to hold onto it in case something happens again.”Īnd though Siriano is a world-renowned designer, he’s well aware his 13-year-old fashion house faces different challenges than a 100-year European house fashion like Chanel or Dior. People are not shopping the same way and they’re not spending what they used to spend,” he says, adding, “I do think people will get excited about things again, but I don’t think people are going to spend the money the same way. “Fashion took a big hit and is still taking a hit, we’re in a really, really wild, strange, pivotal change moment. As global death tolls rose, lock-downs and unemployment soared, fashion was largely ignored.
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